Good round up on Google TV from Business Insider. 

"Google TV takes your existing television experience and adds the internet to it. In short, you will be able to watch TV just like you do today, but you'll also be able to watch web video, surf the web, read websites -- whatever you do on the web on your big screen television. No longer will you have to crowd around the laptop to watch web video. No longer will you have to use half-way solutions like browsing through a Playstation, Wii, or Xbox."

Very interesting to see this technology coming out from Google. To see it being baked into Sony TVs as well as development platform from day 1, apple should be worried - as this is a disrupting to iPads and iPhones as a interaction device for the home. Microsoft should be equaly worried as this will definitely be a huge disrupter to MCE, especially considering how hard it is to develop for MCE (My biggest bug bear to be honest.... MS missed the boat on this one). I'm current using XBMC and I can get pretty much a lot of what Google TV does - but I can see how Google TV will be something else with a open dev environment. Definitely one to keep an eye on. Be interesting to see if it works in NZ.

This is also on the back of a huge amount of new projects Google announced just in the last little while. Very interesting indeed!